International business is one of the oldest and the most dynamic forms of commerce. To be successful in this age old trade one has to have certain acumen, discipline along with know how that should be strictly followed for success – Accomplishment or success is then not only in terms of profitability but complete professional satisfaction as well.

Following there are 10 tips for a successful exporter

  • Research your market.
    Learn about your competitors, their products and prices.
  • Know the customers.
    How can you customize your products to meet foreign customers’ needs?
  • Understand the concept of “many markets.”
    Every market has different demands.
  • Know the market’s style requirements.
    Some customers don’t mind premium prices, as long as quality is also superior.
  • Learn the sales system and master the distribution network.
    Find the right sales and distribution channels. Be careful about requests for “exclusive rights.”
  • Don’t expect your foreign customers to understand English.
    Be ready to translate your packages, instructions, and manuals.
  • Learn to write clear communications.
    Make messages, letters, faxes and emails clear, concise and accurate.
  • Visit the market.
    Learn first hand! See your products in use. Collect competitors’ samples.
  • Visit prospects.
    Urge your distributor or representative to set up three or four appointments each day for you with prospective customers.
  • Be responsive and responsible.
    Answer questions promptly.
    Offer prices and delivery terms you can meet.
  • Provide for local service.
    Fix or replace products. Foreign customers don’t want a cash credit.
  • Arrange for export financing.
    You’ll have new needs for working capital, letters of credit, wire transfers and currency exchange. You might want to utilize the US SBA’s Guaranteed Export Working Capital Loan Program, and arrange for foreign receivables insurance.
  • Discuss the business with a reputable freight forwarder.
    You’ll need assistance with shipping.

It is useful to find out all the information regarding export laws before deciding to sell your product overseas. This will protect your company against any legal repercussions that might come up which can be both expensive and difficult to deal with in foreign countries.